The Around Town campaign was born our of Anika Burke’s desire to have a more community focused brand and page and my own realization that our grid had gone stale. I pitched the idea ot send our model around Downtown Chico to some of the towns most memorable and adored stops of the community, styled completely in Anika Burke from head to toe. With this campaign our page finally broke the 3K follower mark and we raised our page views from 15K to 100K in the span of a week.