Making Brands Scroll-Stopping
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Making Brands Scroll-Stopping *
Instagram grids, short-form videos, stories, and promotional content for Anika Burke and for the city of Downtown Chico—social media designed to inspire clicks, saves, and conversations.
Grids
Short Form Content
Campaigns
Around Town-Anika Burke
The Around Town campaign was born our of Anika Burke’s desire to have a more community focused brand and page and my own realization that our grid had gone stale. I pitched the idea ot send our model around Downtown Chico to some of the towns most memorable and adored stops of the community, styled completely in Anika Burke from head to toe. With this campaign our page finally broke the 3K follower mark and we raised our page views from 15K to 100K in the span of a week.
Park and Go-Downtown Chico
The Around Town campaign catapulted my work into working for the city to promote their new Park and Go initiative—wherein all their public lots offer two hours of free parking for the summer. This campaign consisted of working closely with the councilmembers of Downtown Chico to gather the attention of the city and to encourage more foot traffic in the Downtown area specifically, each video featured a place to Shop, Eat, Sip and Stroll to go along with the tagline. With this campaign I created new social media accounts, the branding around the pages and created the official tutorial for how to use the Passport Parking App, the new pay system the city uses in their parking lots.
Stories
